Paul Kelly Marketing: Innovative and informative

Paul Kelly has established a rather unique niche market on the Sunshine Coast, specialising in only brand new homes and vacant land on which to build a brand new residence.

He has formed a very successful working relationship with numerous local private builders who appreciate him specialising in just their “spec” homes. Paul has become familiar with the designs and inclusions of each of the builders he works with and is able to compile a detailed inclusion list of each house prior to it commencing construction, marketing and advertising accordingly and more often than not, selling it before its completion, allowing the builder to commit to more land and provide him with that all important, especially in the building trade ‘continuity’

Paul has a building trade, sales and marketing background and has only sold brand new homes in the 28 years he has been in Australia. Born near London in the United Kingdom many years ago and having spent 14 years across the “ditch” in New Zealand before coming to Australia he has gained a wealth of experience in the building trade, himself a “hands on builder”, sales and marketing

Based in Caloundra, Paul specialises in the southern end of the Sunshine Coast and was very successful in the extremely popular Bells Reach development in Caloundra West (see houses sold), he has now moved on to the massive Aura development, adjacent to Bells Reach and as was Bells Reach, being developed by Stockland. Aura ‘City of Colour’ as it is marketed as, is anticipated to take 35 years to complete and upon completion will be home to an estimated population of over 50,000 residents, a new city the size of Gladstone, featuring a 200 kilometre network of cycleways, more than 20 educational facilities, a future 90 hectare city centre and more than 700 hectares of conservation areas and parks, portrayed as a city of the future, it will as development continues be confirmed as such.

Baringa, Aura’s very first suburb is nearing completion and its first educational facility Baringa State Primary School was opened in January this year (2018)


‘Harmony’ at Palmview, is another huge housing development on the Sunshine Coast describing itself as being ‘right between the pearly white beaches and lush green hinterland’, justifiably so, a short distance from the vibrant beachside resorts of Mooloolaba and Maroochydore, the Sunshine Coast University and the tree lined streets and village atmosphere of Buderim.

‘Harmony’ prides itself on being a master planned community set upon 378 hectares and located in the heart of the Sunshine Coast, with a development time line of 15 to 20 years, it will be home to over 12,000 residents who will be able to enjoy and benefit from its numerous features including over a 100 hectares allocated to open spaces and featuring its Linear Park, centrally located and over 1500 metres long.

Recognised for its best planning and design the Enviro Development top six-leaf rating awarded by the Urban Development Institute of Australia (UDIA) reflects this across – ecosystems, waste, energy, materials, water and community.

A number of residents are already reaping its benefits having moved into Harmony’s first stage, and with land selling as quickly as it’s released, it confirms it’s enviable and sought after location. Paul has a number of houses under construction or nearing completion by local private builders in both locations and can provide detailed information on all of them.

Several benefits can be obtained by dealing with the local private builders, first home buyers can claim the Queensland Governments First Home Owners Grant (FHOG) of $20,000 and no stamp duty as it’s a brand new house, builders are ‘hands-on’ and available on site at any time and can discuss progress, materials, products and provide answers to any questions regarding the construction of the residence.

No progress payments are required during construction as the builder has already acquired the land and has the funds in place to complete the construction, a nominal deposit (no more than $5,000) is sufficient to secure, even if the house is yet to commence construction, with settlement upon completion of the house. Paul has contacts with numerous finance brokers and Banks and can assist in that regard if required.

You will find Paul very pleasant to talk to, polite, courteous, knowledgeable and extremely helpful, if you are looking for a brand new house on the Sunshine Coast, Paul Kelly is the very first person you should speak to.